SuperPlayground

SuperPlayground returns to Superstudio Village in 2027 with a new edition dedicated to contemporary design and its evolving directions. The programme brings together emerging talents, studios and brands, alongside an international selection of creatives chosen through FRAMED | UNFRAMED, the 2027 Open Call.

The venue hosts a journey of different dialogues and perspectives, where each space explores new design possibilities through installations, material research and experimentation. Themes include contemporary craftsmanship, sustainability, immersive projects, new functions, industrial design, social design and graphic design.

A section of the Village will be dedicated to talents selected through the second edition of the international Open Call, bringing independent designers, small studios, collectives and emerging brands from around the world to Milan.

For its second edition, the new Superstudio Design Awardis introduced in collaboration with ICFF New York, recognising selected projects in two categories: Furniture and Lighting Design. The winners will receive a cash prize and the opportunity to exhibit at WantedDesign Launch Pad at ICFF NY 2027, taking their projects from Milano Design Week to an international stage.