About us

Bagnare al Superdesign Show 2025

Superstudio
at MDW 2026

For 25 years, Superstudio has been a key player in Milan Design Week with an original project that showcases international contemporary design and its many transformations. 

The new Superstudio Design 2026 marks a turning point and presents a sprawling map spanning Milan from Tortona to Barona and on to Bovisa, bringing together three iconic venues, 70 projects, 91 brands and 88 designers from 19 countries in a global celebration of creativity, art and innovation.

An evolution of the Superdesign Show, the 2026 project embarks on a path of renewal that broadens perspectives and ambitions, tripling not only the exhibition spaces but also the areas of research that define the project's identity and its vision for the future of the city.

  • 25 EDITIONS

  • 1 m visitors

  • 200 + designers

25 YEARS OF MILESTONES

2000

THE BEGINNING

Superstudio Più opens in the heart of the Tortona District, the first major design project based on the idea of a widespread Fuorisalone.

2009

TEMPORARY MUSEUM

A new format is born, transforming Superstudio into a “temporary museum” dedicated to innovation and research with artistic mise-en-scène.

2015

Entrata Superdesign show 2025

SUPERDESIGN SHOW

The new authorial format makes its debut, changing the rules of Fuorisalone and establishing Superstudio on an international level.

2021

Superstudio Maxi per Superdesign Show

MAXI AND THE MULTIMEDIAL EDITION

Opening of Superstudio Maxi and experimentation with performances, video, and new digital languages.

2025

Mostra Unforgettable del Superdesign Show 2025

UNFORGETTABLE

Superdesign Show presents “Unforgettable,” an exhibition celebrating 25 years of Superstudio Più and honoring the leading figures in the history of Italian design.

leading exhibitors from the past

the team

Il team di Superstudio-Design
Ritratto di Gisella Borioli

Gisella Borioli

Strategic Advisor

A key figure on the Milanese scene, she weaves together relationships between art, design, fashion, and entertainment. In 1983, together with Flavio Lucchini, she opened Superstudio Group, launching a successful venture that continues to this day.

Ritratto di Giulio Cappellini

Giulio Cappellini

Art Director

Architect, designer, and art director, he has also been recognized as a talent scout for young professionals. He was named a trendsetter in fashion and design by Time magazine and received the Compasso d'Oro Lifetime Achievement Award in 2022.

Ritratto di Laura Vella

Laura Vella

Head of Superstudio Design

Architect and PhD, she works in the world of Milan Design Week, collaborating on the development of major projects and installations by leading names, from Asif Khan to Diller Scofidio + Renfro. Since 2022, she has been Project Manager of Superstudio for MDW.

  • Antonio Toccarelli

    Digital Product Manager

  • Elena Nobile

    Production Assistant

  • Gabriella Orefice

    Exhibit Designer and Production Manager

  • Giulio Lai

    Communication Manager

  • Laura Pellini

    Production Assistant

  • Laura Vella

    Head of Superstudio Design

  • Marta Beretta

    Production Assistant

  • Marta Casuccio

    Communication Assistant

  • Rocco Soldini

    Graphic Designer

  • Rosario Parello

    Digital Media Specialist

  • Stefania Ambrosini

    Exhibit Designer and Production Manager

  • Teo Sandigliano

    Communication and Design Consultant

Superstudio Hospitality

Superstudio Hospitality meets the needs of our clients for short or medium-term accommodation in Milan during the numerous events hosted at Superstudio, in the Tortona area, or throughout the city. Seven comfortable apartments in central locations, in buildings designed by leading Milanese architects, with a range of services included or available on request.

DISCOVER SUPERSTUDIO HOSPITALITY