CITIZEN

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CITIZEN

Time is TIME, 2016

Designer

Tsuyoshi Tane

After its sensational debut in 2014, CITIZEN, the Japanese watchmaking giant, returns with the determination to exceed every expectation. The exploration of the intense relationship between light and time continues through a journey into the world of watchmaking, driven by the company’s desire to share the essence of the brand with an ever-wider audience: not only to create better timepieces, but to open new perspectives for the entire watchmaking industry.

The installation, conceived as a surreal space, allows visitors to perceive the sense of time and invites reflection on the nature of time and the moment. It does so through the display of a wide range of watches composed of more than 100,000 individual components.