Dassault Systèmes

“Design in the Age of Experience” is a project that goes beyond the simple concept of aesthetics or the mere presentation of products. It aims to create sustainable solutions and unique consumer experiences capable of contributing to the construction of a better future. It is design for humanity, for the environment, and for the world: it is “Design for Life.”

At the exhibition “Design in the Age of Experience,” Dassault Systèmes unveils an iconic installation that embodies the concept of “Design for Life” and responds to the growing issue of air pollution. To address this environmental and social challenge, the company invites Kengo Kuma and Associates to develop a design project that maximizes the use of existing systems for pollution neutralization.