Haier Europe

Following the success of the “Connect to Extraordinary” experience in 2021, Haier Europe presents a new immersive and experiential journey entitled “Home Switch Home.”

More than 1,000 square meters are dedicated to Smart Home, the Internet of Things, and Artificial Intelligence, tailored specifically to the Group’s three international brands: Haier, Candy, and Hoover. The Group’s experience showcases increasingly innovative solutions in which appliances and services converge within a connected ecosystem designed to enhance and simplify users’ everyday lives. The common thread running throughout the entire journey is the hOn app, the Group’s digital platform.