Samsung Electronics

The Bespoke Home, Bespoke Life by the Korean company Samsung Electronics takes shape as a “sustainability zone,” for which designer Seungji Mun selects recycled materials for the setup. A curated selection of appliances highlights themes of reuse and connectivity, as well as the use of kitchen apps to link domestic spaces with everyday life.

Without overlooking the aesthetic dimension—which becomes an opportunity for interaction and play—visitors to the installation can design their own appliances, such as a refrigerator, by choosing from a variety of colors to create a truly bespoke product. An artistic touch completes the experience: limited-edition frames and panels designed by Hosuk Jang are created in collaboration with an eclectic and iconic collective, whose name is revealed only at the opening.

Design, technology, and art converge into a single, unified experience.